Rishad brings over two decades of experience working with some of Australia's most data-driven organisations - including Woolworths, Qantas, Vodafone, and Optus - before founding iBusinessFormula to help business owners build the systems that actually drive growth.

At Woolworths, he helped lead a personalisation program serving 11 million members. He now applies that same data-driven thinking to small and mid-sized businesses - designing sales and marketing systems that give owners full visibility, reduce manual workload, and create a clear path to revenue growth.

For Todd Devine Homes, Rishad led the technical implementation of their HubSpot system, including the custom integration with ClickHome - turning a fragmented, spreadsheet-driven operation into a single connected platform.

Laura is a strategic marketer with over nine years of experience across digital marketing, brand strategy, and CRO - with a track record that includes campaigns delivering up to 750% sales growth and 717% lead growth across property, FMCG, and professional services.

When she joined Todd Devine Homes, she inherited a business running its entire sales pipeline on spreadsheets - no visibility, no follow-up process, and a team spending more time on admin than winning work. She built the marketing function from the ground up, led the HubSpot implementation alongside Rishad and the iBusinessFormula team, and transformed how the business captures, tracks, and converts leads.

In year one, output increased 10x and revenue grew 20% - driven by a marketing engine generating ~250 leads per month, qualified leads up 220%, and lead-to-quote conversion nearly doubling.

Kaan works at HubSpot's ANZ channel team helping construction and trade businesses identify exactly where their sales process is losing them contracts - and building the systems and habits that fix it.

With over 10 years across consulting, SaaS, and go-to-market strategy, Kaan has a track record that speaks for itself: HubSpot President's Club, Heavy Hitter award with 160% attainment, and selection into HubSpot's mini-MBA Fellows Program in 2025. He was directly involved in bringing the Todd Devine Homes project to life - connecting the right people, the right platform, and the right strategy.

Outside of his work in channel partnerships, Kaan backs early-stage startups as both a mentor and investor - which means he understands what it actually takes to build and scale a business from the inside. He brings that same commercial sharpness to every conversation about sales process, growth strategy, and operational clarity.