Portfolio New | Web Design and Web Development Shopify

Elevating brands
since 2012

  • Consultation &
    implementation
  • Full service marketing
  • Web Development
  • App Development

Your Partner in

HubSpot Solution, Marketing Excellence and Web & App Development

At iBusinessFormula, we fuel business growth through innovative strategies and state-of-the-art tools.

As a HubSpot Gold Solution Partner, your brand will be in trusted hands.

We provide end-to-end solutions, including website and app development, lead generation, full serviced marketing and business consulting.

Meet the COMMANDERS

Rishad Hassan

CEO

Razib

Razib Jahan

Head of Marketing

Ali Ekram

GM, Operation

John

John Mahoney

Head of Creative Content

Sharmin Chowdhury

Head of Web & App

Adilah Armin

HubSpot Lead

Associate Team

Annas Agha

Creative Director

Razib

Fred El-Harris

Director and Producer

HubSpot Team

  • Hubspot Consultants
  • Implementation Team
  • Training and Onboarding Specialists

Marketing Team

  • Marketing Strategist
  • Visual and Written Content Creators
  • SEO Specialists
  • Digital Media Buyers
  • Social Media Managers
  • Email Marketing Specialists
  • Data Analytics and Reporting
  • Account Managers

Web & App
Development Team

  • Solution Architects
  • Full-Stack Developers
  • UI/UX Designers
  • Quality Assurance Analysts

Video Production Team

  • Film Director
  • Creative Director
  • Post-Production Editors

What WE DO

Here’s what you can expect from us: a seamless HubSpot setup, a beautifully designed, easy-to-use website, and marketing strategies that deliver real impact. We’ll take care of the details, working alongside you as partners to help your business grow.

HubSpot

  1. Strategy & Consultation ;
    • Tailored strategies aligned with your goals
    • Expert consultation for informed decisions
  2. Hub Implementations & Support;
    • Sales Hub
    • Marketing Hub
    • Content Hub
    • Service Hub
    • Website CMS
  3. Technical Integration;
    • Implement and manage HubSpot integrations
    • Marketing Hub
    • Customise and optimise workflows
  4. Customer Support for HubSpot;
    • Provide technical assistance
    • Resolve integration issues

Web and App

  1. Web Design/Development;
    • Create responsive and user-friendly designs
    • Provide e-commerce solutions and maintenance
  2. UI/UX Design;
    • Design intuitive user interfaces
    • Enhance user experience
  3. Frontend Development;
    • Develop client-side applications
    • Ensure seamless user interactions
  4. Backend Development;
    • Build and maintain server-side logic
    • Manage databases and server integration
  5. Full-Stack Development;
    • Handle both frontend and backend development
    • Ensure end-to-end project completion
  6. Quality Assurance;
    • Implement tracking tools
    • Perform regular performance analysis

Marketing

  1. Strategic Planning;
    • Develop goal-oriented marketing strategies
    • Conduct audience analysis and segmentation
  2. SEO Optimisation;
    • Perform on/off-page optimisation
    • Conduct keyword research and improve rankings
  3. Social Media Management;
    • Create and schedule profiles and content
    • Manage targeted advertising campaigns
  4. Content Marketing;
    • Create and distribute engaging content
    • Write blogs, articles and promotions
  5. Video Production;
    • Video script writing, video shoot and photography and post-production video editing
  6. Email Marketing;
    • Design effective email campaigns
    • Segment and automate email lists
  7. Paid Advertising (Google, Meta, TikTok..);
    • Develop paid ad strategy including ROI, budget and channels
    • Create ads, perform A/B testing and analyse results. Segment and automate email lists

Our CLIENTS

Our CLIENTS

Our Google reviews showcase real experiences and feedback from those we’ve partnered with. Their insights reflect our commitment to quality and collaboration, giving you a glimpse into how we work together.

Case STUDY

Read our success stories! The case studies highlight clients’ journeys, the challenges we tackled together, and the impressive results achieved through our partnership.

Case Study 1

Electrical Trades College

ETC SEES ENROLLMENT SURGE THROUGH TARGETED MARKETING

Backstory

In November 2018, the Electrical Trades College (ETC) had been operational for over six months but was struggling to attract new students. That’s when iBusinessFormula was brought on board to help turn things around.

Aim

Our goal was to identify the most effective strategies to reach potential students and convey the message that ETC could help them achieve their career aspirations in the electrical trades.

What we did

Our first step was conducting in-depth market research to understand the needs and motivations of prospective students.

Using HubSpot’s Marketing Hub, we created engaging content from video ads to targeted emails that resonated with our audience.

We also revamped ETC’s website and built strategic landing pages to capture leads effectively. With targeted Facebook and Google ads, we expanded ETC’s reach.

HubSpot’s Sales Hub then automated the lead management process, ensuring no opportunity was missed, while providing real-time analytics to optimise the campaigns.

Outcome

The impact was immediate. ETC began receiving a significant increase in leads and interest from the campaigns. Within just 12 to 16 months, ETC transformed into a thriving institution, empowering individuals to reach their full potential and change their lives. Today, ETC continues to grow, with plans for further expansion, all sparked by the successful marketing strategies we implemented.

Case Study 2

Boutique
Nour Al Houda

ZERO ONLINE PRESENCE TO $50K PER MONTH IN 12 MONTHS

Backstory

In November 2018, the Electrical Trades College (ETC) had been operational for over six months but was struggling to attract new students. That’s when iBusinessFormula was brought on board to help turn things around.

Aim

We aimed to solve the problem with a robust online presence for BNAH. They had previously gone with an agency who had built them a website that would not sync with their store’s inventory together with a lot of other issues. We developed a comprehensive strategy to boost their physical stores’ revenue together with building a strong online presence.

What we did

We began by upgrading their POS system to Shopify, seamlessly integrating their physical stores with a new online platform. We then developed a user-friendly online store fully integrated into their operations, streamlining inventory and order management. To drive sales, we implemented a comprehensive marketing strategy with targeted ads and content marketing. We also set up robust reporting systems to track performance and provide real-time insights, enabling continuous optimisation. Our efforts synchronised BNAH’s pricing, inventory, and ordering processes across all platforms.

Outcome

As a result, the pricing and ordering process became smoother and BNAH got from $0 online revenue to over $50k in less than 12 months. Their physical stores’ sales have gone up significantly.

Services we
OFFER

We offer everything from easy onboarding and ongoing support to smart marketing strategies and lead generation. We’re here to help you make the most of HubSpot for your business.

Onboarding & Implementation

  • Marketing Hub Pro
  • Sales Hub Pro
  • Service Hub Pro
  • Content Hub Pro

Retainer Solutions

  • On-demand or periodic Consultation
  • Operational maintenance
  • Automate existing processes
  • CMS maintenance (HubSpot, WordPress, Shopify)

Professional Services

  • Marketing Strategy Development
  • Integrate with our tools and software (i.e. Salesforce, Office 365, Google Suit etc)
  • Workflow development and optimisation

HubSpot Lead Generation

  • Website Development on HubSpot CMS
  • Conversion optimisation
  • Marketing channel optimisation

The Process we follow to
BUILD YOUR
BRAND

Effective Social Media Sales Funnel

Digital Channels Will Be Used As Per The Strategy And Plan

Google
Search + Display
Youtube

The Process
We Follow For
WEBSITES

Here’s how we create websites! Our step-by-step process covers every detail. We analyse your needs, plan & create a stunning design, develop the site, and test everything before launch.

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