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Remarketing is one of the gems of paid digital marketing

If you just simply follow the easy steps on how to set up a remarketing campaign given below, it can give your business immense growth. Let’s have a quick look through the steps on how to set up a successful remarketing campaign using Facebook. Alternatively, you can download the remarketing set up guide as a PDF here.

Step 1

To run our very first re-marketing campaign, we need to create a Business Manager Account and ad account in Facebook Business. Follow the steps below to discover how to do this.

Step 2

For re-marketing, tracking and analytics are a must. To measure results of the remarketing campaign, you need to make sure you have a Facebook pixel; which is a code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. Find out how to set up a pixel.

Step 3

To do re-marketing you need an existing audience to remarket too. You can then create a wide range of audiences and back date their activity up to 365 days back. Learn how to create a custom audience below.

Step 4

We have simplified the campaign, ad set and ad setup so that you can also create one of your own. Find out how to create multiple campaigns and ads with different goals.

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