In the world of marketing, change is the only constant. Every year, new technologies emerge that shift how businesses interact with their audiences. But if there’s one change that has been truly transformative, it’s the rise of AI-powered marketing tools. These tools are reshaping everything—from how brands engage with their customers, to the way they automate mundane tasks, and even how they predict consumer behaviour.
Let’s dive into a few of the tools that are redefining marketing in 2024. You’ll see how they are more than just tools—they’re like secret weapons, waiting to be deployed to take your marketing game to the next level.
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1. ChatGPT – The Copywriting Genius in Your Pocket
Imagine sitting down to write a blog, and within minutes, you’ve got an entire post ready—complete with witty remarks and human-like dialogue. That’s what ChatGPT does for you. This AI isn’t just a content generator; it’s a storyteller. From blog posts to product descriptions, ChatGPT breathes life into your copy like never before.
With over 100 million users worldwide, it’s no surprise that marketers are flocking to ChatGPT. However, while it’s quick and versatile, it may sometimes miss the deeper nuances in niche subjects, requiring a human touch to refine the details.
2. Jasper AI – Your Copywriting Sidekick
Jasper AI feels like having a professional writer on standby, ready to churn out emails, ads, or blog posts in a fraction of the time. It’s especially handy when you need a variety of content quickly, with its user-friendly templates saving you hours of brainstorming.
But like any tool, it has its limits. Jasper may occasionally fall short in creative customisation, so it’s best suited for those who need content fast, with minor tweaking required afterward.
3. Adobe Sensei – The Creative Wizard
Picture this: you’re designing an ad campaign, and Adobe Sensei is by your side, automating tedious image adjustments and even generating personalised visuals. This AI tool is like a creative assistant that never sleeps. It’s no wonder major brands rely on it to speed up the creative process, delivering high-quality visuals in record time.
While Adobe Sensei is a powerhouse, smaller teams might find its pricing a bit steep. But for those ready to invest, it’s a game-changer.
4. MarketMuse – The SEO Powerhouse
In the race to rank on Google, MarketMuse feels like having an SEO strategist guiding every move. It doesn’t just help you write content—it analyses your entire content strategy, identifying gaps and offering insights to boost your organic traffic.
It’s an advanced tool, no doubt, but the cost might be a barrier for smaller businesses. Still, for those ready to invest, MarketMuse is known to deliver impressive returns with a 25% increase in traffic for many users.
5. Surfer SEO – Your Content’s Secret Weapon
If ranking on Google feels like a mystery, Surfer SEO is here to demystify the process. It compares your content to top-ranking pages and gives you actionable steps to improve your search rankings. Think of it as a digital compass, steering you towards better optimisation.
Though it focuses primarily on on-page SEO, leaving off-page strategies out of its scope, it remains a solid tool for businesses looking for quick wins in search rankings.
6. Lumen5 – The Video Creator That Works in Seconds
In a world where video content reigns supreme, Lumen5 feels like magic. It transforms written content—like blogs or articles—into captivating videos in a matter of minutes. And with video posts receiving nearly 50% more views, it’s a tool that boosts engagement with minimal effort.
While its ease of use is a major perk, the video customisation options are somewhat limited, but it’s perfect for those who need quick, shareable content.
7. Phrasee – The Email Game Changer
Email marketing is all about catching attention, and Phrasee helps you do just that. This AI writes email subject lines and body copy that aren’t just engaging—they’re data-backed to maximise open rates. Brands using Phrasee have seen their email engagement skyrocket by up to 30%.
However, if you’re managing a smaller email list, Phrasee might feel like overkill, but for larger campaigns, it’s a fantastic way to boost performance.
8. Crimson Hexagon (Brandwatch) – The Social Media Whisperer
Understanding what your audience truly cares about can feel like trying to read minds. That’s where Crimson Hexagon steps in. It uses AI to analyse social media trends and consumer behaviour, giving you a crystal-clear picture of what matters to your audience.
It’s a tool best suited for larger brands due to its cost, but if you want to tap into deep audience insights, it’s one of the best options available.
9. Drift – The 24/7 Customer Service Agent
Imagine having a customer service rep on your website 24/7, answering inquiries and engaging visitors in real time. That’s what Drift’s AI-powered chatbots do for you. It’s like having an employee who works round the clock, handling 80% of routine questions and helping convert leads.
While Drift’s customisation options are a bit limited unless you opt for premium features, its impact on lead generation and customer experience can’t be overstated.
10. HubSpot Content Hub – The All-in-One AI Solution (The best of All)
HubSpot’s Content Hub feels like the Swiss Army knife of AI marketing. It does it all—content creation, personalisation, and SEO. Companies using HubSpot have reported an 80% increase in leads, which speaks volumes about its efficiency.
However, beginners may need time to familiarise themselves with its features, but once mastered, it’s an invaluable asset for any marketing team.
2024: The Year of AI Marketing Evolution
These tools aren’t just add-ons to your marketing strategy—they are game-changers that can revolutionise the way you connect with your audience, improve your workflows, and boost your results. Whether you’re a small business or a large enterprise, embracing AI in 2024 will give you a significant edge over the competition.
If you’re ready to integrate AI tools like HubSpot or need help setting up a tailored CRM solution, iBusinessFormula, based in Sydney, can help guide your marketing transformation. It’s time to elevate your business with the power of AI.
