If you own an ecommerce store one very important question that must keep coming back to your mind is – how to increase traffic to your website?
Because more traffic means more chances of sales and that is the ultimate goal of your business!
Hi guys, my name is Jahla and I’m the Digital Marketing Manager here at iBusinessFormula. Today I am going to tell you some really effective ways to generate traffic to your ecommerce website for free to boost up your chances of making a sale.
Did you know that the number of people making purchases from top ranked online retailers is less than three percent? So for the small business owners the challenge is even harder. But don’t you worry, if you follow the few tips I am going to share with you now, you are going to be able to generate a good amount of traffic to your store whom you can then target to convert.
So let’s come back to the point.
What are the things you can do to drive more traffic to your ecommerce store that won’t cost you a penny?
Let’s have a look
1. Captivating Content
First of all you need to make sure that your content is attractive and written using the right keywords. Make sure you use high search volume keywords and the list of words that are most relevant to your product or services. This will help your site’s search engine optimization (SEO) efforts and will drive more people to your store.
2. Demo Videos
The second thing I’m going to point out is creating and posting demo videos for your products and services. Well, you probably already know that video content has immense value in social media. 67 per cent Youtube viewers look for product demos and reviews before making a purchasing decision. Wow! That’s a great opportunity right there! So create more and more product demos and review videos and post them on a regular basis to drive visitors back to your website pages.
Remember, customers always look for video content and if Youtube has 1.5 billion viewers every month it would be a mistake not to place your brand in front of them, right?
3. Mobile Friendly Feature
The next tip I want to share with you is to get a mobile friendly test done for your ecommerce store. You know 57 percent of all web traffic is done on mobile devices? You can say, having a mobile friendly website in today’s time is imperative. So include the feature right away, otherwise it is already causing you to lose a lot of potential customers! Trust me.
4. Pinterest’s Buyable Pin Feature
Now the next strategy that I am going to talk about might surprise you because it’s always been right there in front you, but you haven’t perhaps used it yet. I am talking about Pinterest’s amazing feature called Buyable Pins.It is really simple. All you have to do is go to Pinterest and set up Buyable Pins. It is free for online retailers and easy for consumers to search and find. You’ll be amazed to know that 87 percent of Pinterest users have purchased something they’ve pinned and active Pinners have a 9 percent higher income than non-users. So let’s take Pinterest more seriously, right?
5. Promotional Emails
The final step I am going to take you through in this video session is a strategy that will help drive more visitors to your ecommerce store.
What I am talking about is Promotional Emails. All businesses tend to build a subscriber base by making customers sign up for an offer, a video, a newsletter etc. I’m sure you have done that too. But once there’s a list in place what do you do with it? Well, I suggest you start sending promotional emails to your list of subscribers. Promotional emails build loyalty and encourage customers to come back to your store.Repeat customers are the best sort of customers and by means of promotional emails you can actually reach out to them and make them a special offer which eventually will feed back into your business. It’s a win-win for everyone!
Alrighty then! I have now taken you guys through 5 effective strategies to help you get more visitors to your ecommerce platform. None of them are tricky or complicated, none of them will cost you any money but all of them can help your business do way better than it is doing right now if you have not applied these strategies yet.
So let’s get to work. If you don’t want to do it yourself, no worries, we are here to provide you with customised digital marketing solutions at an affordable price! Book in a 30 minute free strategy session by clicking the link below.
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