The Marketing Attribution
Self-Assessment.
Twenty questions. Roughly ten minutes. An honest read on where your marketing operations are leaking — and what it's costing you in wasted spend every month.
This diagnostic walks through the five areas that separate marketing operations with provable ROI from those quietly wasting budget: attribution, deliverability, campaign discipline, sales handoff, and reporting.
Your answers stay private. At the end you'll receive a tier, a section-by-section breakdown, and a set of specific recommendations based on what's working at companies that have rebuilt these systems.
Attribution.
"We were spending across LinkedIn, Google, content, and events with no real way to tell which channel actually produced a client. Every budget conversation was a guess dressed up as a decision."
Deliverability.
"Our open rates had been sliding for two years and nobody had connected the dots. By the time we checked, a quarter of every campaign was never reaching the inbox at all."
Campaign Discipline.
"Every campaign was a one-off, built from memory by whoever had time that week. When that person went on leave, nobody else could pick up where they left off."
Sales Handoff.
"Marketing would call a lead qualified. Sales would call it a waste of time. Nobody had agreed on what qualified actually meant, so every handoff started an argument instead of a conversation."
Reporting.
"Leadership had very little real view of what marketing was actually driving at any given moment. There was no single place to look and get an honest, up-to-date picture of return on spend."
Where shall we send the report?
Your tier, section breakdown, and recommendations — sent to your inbox, with a copy you can share internally with your leadership team.
We respect your inbox. Your answers and contact details are used only to deliver your report and follow up if you've requested a diagnostic call. We don't share your information with third parties. By submitting you agree to our privacy policy.
Here's where your marketing operations stand.
Based on your responses, this is an honest read on your marketing operations as they stand today — and where the highest-leverage improvements sit.
Section Breakdown
Where you're strong, mixed, and weak
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Three Recommendations
Tailored to your result
Want to talk it through? 30 minutes. No pitch.
The Marketing Operations Audit. We'll go deeper into your specific gaps, what's costing you the most in real terms, and what a rebuild would actually involve.
Book the Marketing Operations Audit →iBusinessFormula · HubSpot Platinum Solutions Partner
ibusinessformula.com.au
