Kakon Bishwas

Kakon Bishwas is the SEO Campaign Lead at iBusinessFormula, a HubSpot Platinum Partner agency based in Sydney, Australia. She leads the agency's organic search strategy, managing technical SEO audits, keyword research, topic cluster development, and content optimisation for iBF and its clients across construction, education, and professional services. A writer across formats and industries, Kakon covers HubSpot implementation, digital marketing strategy, and niche-specific growth playbooks — always grounded in real data and built for the audience each topic demands. Her work sits at the intersection of SEO strategy and content delivery: understanding what a page needs to rank and writing it so it earns that position. She manages SEO delivery for a portfolio of Australian clients, working alongside development, design, and content teams to translate technical findings into measurable organic growth.