Is Shopify email marketing free?

By Rishad Hassan | 31 January 2022

Yes, it is free and very effective. It’s really easy to use, too.

You can create beautiful email campaigns in just a few minutes. Plus, you’ll get access to tons of free templates and tutorials to help you get started.

Email marketing should be a must-do for any business generating revenue from their online store on Shopify.

Email marketing is one of the most effective and cheapest methods of marketing your store.

It’s also a great way to

  • keep in touch with your customers and
  • let them know about
  • new products,
  • sales, and
  • other news.

Plus, email marketing can generate significant revenue for your business when done correctly.

Studies show that email marketing can generate up to three times (3X) the ROI of other digital channels.

Important to note –  personalise your messages as much as possible – customers appreciate when they feel like you’re talking directly to them.

Shopify email marketing is free, but it’s not the only option. There are many other email marketing tools that you can use to build your list and send out emails – some of which might be cheaper than Shopify.

The cost of these services varies depending on how many subscribers you want to reach, the features that you want (such as autoresponders or lead magnets) and which one(s) fit your needs best.

 

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Other Options:

  • To start with, if you’re just looking for something simple there’s Mailchimp or Constant Contact (both approximately $9/month).
  • If you need more features or higher volume then try Mandrill ($10/month) or Get Response ($12/month).

The best thing about these services is that they work on almost every device imaginable-from desktop PCs

I hope the above information is helpful. Leave your comment below if you find it useful and feel free to ask any questions. I will be glad to answer them.

P.S – If you have any questions feel free to leave a comment in the comment section below.

Or book a 30-minute free session with me to discuss your website needs.

I am always happy to help!🙂

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Rishad Hassan
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Rishad Hassan

Rishad Hassan is the Founder and Director of iBusinessFormula, a HubSpot Platinum Partner agency based in Sydney, Australia. He founded iBF in 2016 after more than a decade working inside some of Australia's largest organisations — including Qantas, Woolworths, and Sydney Water — where he saw firsthand how digital systems and marketing strategy either accelerate or stall business growth. Today, Rishad leads a team delivering web design, HubSpot implementation, digital marketing, and AI-powered solutions for Australian businesses across a range of industries. On the iBF blog, he writes in the CEO's Corner series — sharing direct, experience-backed perspectives on HubSpot adoption, business growth strategy, and what it actually takes to build a scalable marketing operation. His focus is the gap between strategy and execution: the decisions that separate businesses that grow from businesses that plateau.